The Snake, the Circle, the Mouth:
Our symbol is the ouroboros, the serpent swallowing its own tail, and people sometimes ask why a toothpaste company chose the oldest image of eternity as its mark. The answer is in your mouth every morning. The ouroboros is a circle that consumes and renews itself. It ends where it begins. So does the day. So does the act of oral care. You wake, you brush, you go out, you come back, you brush, you sleep, you begin again. Oral health is not a destination. It is a practice; the same motion, the same two minutes, repeated with enough intention that it becomes something sacred. The mouth regenerates. Enamel is tended. The body replaces what it can. You meet yourself at the sink again tomorrow and you start over, and starting over is not failure. It is the whole point.
But the snake is older than the circle it makes. Before the ouroboros, there was the serpent in the garden, and what the serpent offered was not evil. It was knowledge. It was the fruit of knowing, the willingness to taste something and be changed by it. God said stay. The snake said go. And whatever you believe about that story, the ones who left the garden are the ones who built the world.
We put the snake on a tube of toothpaste because brushing your teeth is the smallest possible version of that choice. Every morning you stand at the sink and you say: I am going to take care of this body, and then I am going to take it somewhere. You shed yesterday. You swallow the tail of what came before. You begin the circle again, not because you are trapped in it, but because you chose it, because the practice of beginning is itself a form of freedom.
The ouroboros is not a symbol of repetition. It is a symbol of return. And return is only meaningful if you left.
Approach everything. Then approach it again.